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copyright adult safeguarding trade marks advertising NHS further education employment Patents Katie Michelon schools Oliver Sweeney Sarah Erwin-Jones education Hayley Roberts child protection marketing Nichola Evans James Arrowsmith Court of Appeal Intellectual Property Richard Freeth Browne Jacobson LLP Richard Nicholas advertising standards authority teachers Brands local authorities Fiona Carter Mark Blois Social Care Laura Richards Claims free schools government Department for Education Dai Durbridge Ofsted Nina Best Public Sector academies