Home > Legal Opinions tagged ASA

  • ASA agree it is possible to trade on reputation of defunct company

    Laura Mackenzie

    The ASA has rejected a complaint that Abacus Lighting Ltd was misleading as to their reputation and history when claims made on their website – to ‘extensive experience and a proven track record’ and  a ‘hard earned reputation’ dating back ‘over 55 years’  - related to previous companies that had gone into administration. The original […]

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  • one step beyond – Sainsbury takes ASA to judicial review

    Oliver Sweeney

    Sainsburys says that the Advertising Standards Authority were wrong to reject its recent complaint about the Tesco Price Promise – and they are so aggrieved that they have requested judicial review of the ASA’s decision. In particular, Sainsbury’s say that the Price Promise campaign fails to take into account significant differences when it is comparing […]

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  • Sky Broadband’s Bruce Willis ad pays ultimate price for misleading...

    Oliver Sweeney

    The Advertising Standards Authority (ASA) has banned an advert for Sky broadband featuring Hollywood film star Bruce Willis for misleading the public over pricing. The ASA ruled that the additional minimum monthly price of both Sky TV and line rental should have been more clearly communicated together with the £7.50 price claim. Sky pointed out […]

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  • Watch out for the ASA’s ‘big five’

    Oliver Sweeney

    On 30 April 2013, the Advertising Standards Authority (‘ASA’) published its annual report. This for the first time set out its ‘big five’ regulatory priorities it aims to tackle in the coming year: ‘free trials’ that actually cost daily deals misleading pricing misleading testimonials; and misleading health claims. The report reveals that 70% of cases […]

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