Home > Legal Opinions tagged ASA

  • ASA meeting ODPS co-regulation Designation requirements

    John Swani

    The ASA, together with Ofcom, co-regulates on-demand programme services (ODPS) subject to the ASA meeting Designation requirements defined under s.368A(1) Communications Act 2003. In a report published this week, Ofcom confirmed the ASA is meeting the Designation requirements, a view supported by report contributors Channel 4, UTV and Clearcast. The Designation has been amended, removing […]

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  • app providers respond to ASA rulings on freemium apps

    Paula Dumbill

    Over the last 24 hours the App Store has responded to ASA rulings on misleading ads by making apps that were previously offered as ‘free to play’ now accessible via a ‘get’ option. Also, the words ‘offers in-app purchases’ are clearly positioned at the ad offer stage. In July this year the ASA ruled that […]

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  • BSkyB offer was not the “best ever” – and is pulled

    Alex Watt

    The Advertising Standards Authority (ASA) has today announced that it has upheld a complaint against a BSkyB press advertisement, which claimed that the broadband bundles Sky was offering were the “best ever”. The advertisement in question included text at the top right-hand corner, which stated explicitly “Our BEST EVER broadband offer”. However, when a complainant […]

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  • ASA bans promotion by The Sun to win a date with a page 3 model

    Jude King

    The Advertising Standards Authority (ASA) has today announced that it has upheld a complaint against News UK for a fantasy football advertisement in The Sun newspaper. The advertisement in question was a promotion for The Sun’s Dream Team fantasy football competition, in which fantasy football participants could enter into a prize draw to win a […]

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  • advertising standards agency ruling may hit app industry hard

    Paula Dumbill

    The ASA has ruled that an email advertising the Electronic Arts Ltd app ‘Dungeon Keeper’ as free was misleading. Dungeon Keeper is one of many ‘freemium’ apps. The successful freemium business model allows the app to be used, usually in full, for free, but requires the user to pay to remove limitations. A recent study […]

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  • ASA rules that paid-for content must be obviously “paid-for” online

    Susie Orton

    The Advertising Standard Authority (ASA) have ruled on the 18th June 2014 that paid-for content recommendations often found at the foot of articles which contain the same look and feel as the website – should be more clearly identified as marketing communications to avoid being misleading. The ad complained of was placed by Outbrain and […]

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  • ASA agree it is possible to trade on reputation of defunct company

    Laura Mackenzie

    The ASA has rejected a complaint that Abacus Lighting Ltd was misleading as to their reputation and history when claims made on their website – to ‘extensive experience and a proven track record’ and  a ‘hard earned reputation’ dating back ‘over 55 years’  - related to previous companies that had gone into administration. The original […]

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  • one step beyond – Sainsbury takes ASA to judicial review

    Oliver Sweeney

    Sainsburys says that the Advertising Standards Authority were wrong to reject its recent complaint about the Tesco Price Promise – and they are so aggrieved that they have requested judicial review of the ASA’s decision. In particular, Sainsbury’s say that the Price Promise campaign fails to take into account significant differences when it is comparing […]

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  • Sky Broadband’s Bruce Willis ad pays ultimate price for misleading...

    Oliver Sweeney

    The Advertising Standards Authority (ASA) has banned an advert for Sky broadband featuring Hollywood film star Bruce Willis for misleading the public over pricing. The ASA ruled that the additional minimum monthly price of both Sky TV and line rental should have been more clearly communicated together with the £7.50 price claim. Sky pointed out […]

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  • Watch out for the ASA’s ‘big five’

    Oliver Sweeney

    On 30 April 2013, the Advertising Standards Authority (‘ASA’) published its annual report. This for the first time set out its ‘big five’ regulatory priorities it aims to tackle in the coming year: ‘free trials’ that actually cost daily deals misleading pricing misleading testimonials; and misleading health claims. The report reveals that 70% of cases […]

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