The Advertising Standards Authority (ASA) has today banned an advert featuring actress and model Pamela Anderson for ‘depicting women as sexual objects to be lusted after’.
The advertising watchdog upheld complaints about the advert for Crazy Domains.co.uk, a domain name registrar and web hosting provider owned by Dreamscape Networks Ltd, because it ‘gave the impression that [the man] viewed his female colleagues as sexual objects to be lusted after’.
The advert must have seriously crossed a line. Traditionally, the ASA has been quite liberal in its views concerning complaints about advertisements that are alleged to be overly sexualised. It is therefore surprising that the ASA now appears to be taking a rather conservative view in relation to an ad featuring Pamela Anderson. There’s a good chance that the negative adjudication will do little more than fluff the feathers of what appears to now be a “TV hit series” in the promoter’s own words as awareness of the campaign is raised.
Posted by Nina Best, who specialises in regulatory matters; entertainment licensing; advertising and marketing law; advice and representation on infringement of Food Safety Manufacturing Product Regulations.
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