Posts Tagged ‘Food Advertisng’

Trimming the fat

Monday, July 19th, 2010

We recently commented on government plans to persuade food manufacturers to fund its Change4Life campaign in return for less red tape.

Now there are signs that the food industry is going to get even more respite. The Food Standards Agency (FSA) is going to be part of the government’s review of “arms length” agencies that is due to take place this autumn.

The FSA has been subject to much criticism from the food industry in recent years – particularly for it’s lobbying for mandatory traffic light labelling and restrictions on TV ads for foods high in salt, sugar and fat.

Many of those in the industry are of the view that the food industry is responsible enough to look after itself and consumers are big enough to make their own choices about what is and what is not good for them. But is the fiscal deficit really a good reason to abandonĀ  the body which when it comes to food isĀ charged with protecting public health and public safety?

Fiona Carter

Posted by Fiona Carter
0115 976 6224
fcarter@brownejacobson.com

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